Paid services in the sphere of culture in the Russian Federation: market volume, dynamics and main factors of demand

The article is devoted to the strategic goals of cultural development in the RussianFederation. It analyses statistical data and sociological studies reflecting the shareof cultural services in the expenditures of groups of people with different incomestructures, and it estimates the place of cultural services in the consumptionstructure. In the context of strategic goals interrelation, the market analysis of paidservices to the population provided by cultural organizations and institutions isconducted. The analysis of paid cultural services volume to the population renderedin various regions is carried out. Factors influencing consumer demand in thesphere of culture have been identified and systematized.