Approaches to pricing in the hotel sector

The article is devoted to the study of pricing approaches in the hotel sector, which is facing high competition and demand variability. Methods such as cost-based pricing, value pricing, and dynamic pricing are considered, as well as factors influencing their choice: seasonality, level of competition, and customer preferences. Based on the analysis of financial data and consumer surveys, the advantages of flexible pricing strategies have been identified. The study shows that the introduction of dynamic pricing increases the profitability of hotels by 10-15%, especially in an unstable market. Special attention is paid to the role of technology in optimizing prices and personalizing offers. The article offers recommendations on adapting pricing policy to modern challenges, which can strengthen the position of hotel companies in the market. The results of the study highlight the need for an integrated approach to revenue management in the hotel industry. It was found that flexibility in pricing is the most important condition for success in the hotel sector. Dynamic pricing has proven to be effective, allowing you to adapt to market fluctuations and increase profits. It is proved that personalized offers strengthen communication with customers, increasing their loyalty and frequency of visits.