Approach to the investigation adoption of innovations of customers
Автор: Kassura E.V.
Журнал: Теория и практика сервиса: экономика, социальная сфера, технологии @tps-esst
Рубрика: Теория и технологии сферы услуг
Статья в выпуске: 3 (25), 2015 года.
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The article deals with the analysis of theories making innovative products both individual and business customers. The author carries out a comparative analysis of several models and concludes on the need to combine them to create a test model of consumer behavior with the addition of specific factors, characteristic of the studied markets and products.
Making model of innovation, diffusion of innovations, adoption of technology, theory of reasoned action, business customers
Короткий адрес: https://sciup.org/14876135
IDR: 14876135
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