Approaches to the selection of marketing strategy of tourist destinations

Бесплатный доступ

The article considers the marketing approach to the destination, which implies a tourist destination as a product. It is proved that the marketing strategy of destinations should take into account the interests of all participants (tourists, local population, representatives of the business environment, investors, etc.) at all stages of the production and consumption of the destination product.

Destination marketing territory, strategy, tourism, investor, project, region

Короткий адрес: https://sciup.org/170184769

IDR: 170184769   |   DOI: 10.24411/2500-1000-2018-10125

Статья научная