Approaches to the selection of marketing strategy of tourist destinations
Автор: Rychkov M.V.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 10-2 (25), 2018 года.
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The article considers the marketing approach to the destination, which implies a tourist destination as a product. It is proved that the marketing strategy of destinations should take into account the interests of all participants (tourists, local population, representatives of the business environment, investors, etc.) at all stages of the production and consumption of the destination product.
Destination marketing territory, strategy, tourism, investor, project, region
Короткий адрес: https://sciup.org/170184769
IDR: 170184769 | DOI: 10.24411/2500-1000-2018-10125