Searching the target audience of goods in the sewing industry in social media

Автор: Kardash O.V.

Журнал: Теория и практика современной науки @modern-j

Рубрика: Основной раздел

Статья в выпуске: 6 (72), 2021 года.

Бесплатный доступ

The article discusses issues related to the search for a low-budget option for the formation of a communication flow for potential consumers of garments. The expediency of using Internet resources as a promotion channel for potential customers included in the segment by income level "average" and "below average" is substantiated.

Belarus, light industry, marketing mix, client, clothing, advertising, social networks

Короткий адрес: https://sciup.org/140276162

IDR: 140276162

Статья научная