Searching the target audience of goods in the sewing industry in social media
Автор: Kardash O.V.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 6 (72), 2021 года.
Бесплатный доступ
The article discusses issues related to the search for a low-budget option for the formation of a communication flow for potential consumers of garments. The expediency of using Internet resources as a promotion channel for potential customers included in the segment by income level "average" and "below average" is substantiated.
Belarus, light industry, marketing mix, client, clothing, advertising, social networks
Короткий адрес: https://sciup.org/140276162
IDR: 140276162
Статья научная