Search engine optimization as a tool for business development

This article provides an economic analysis of the effectiveness of search engine optimization tools from the perspective of further monetization for the company. Today, it is literate search engine optimization that can play a key role in attracting new customers. The technological capabilities of these processes are growing every year, which means that the practical potential is increasing. At the same time, one cannot but note the growing competition for higher search positions, which leads to the emergence of the term “negative SEO”.