Staged process of formation and implementation of a strategy for entering an organization into international markets

Автор: Liu Hua

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 5 (93), 2024 года.

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The article discusses the stages of formation and implementation of an organization's strategy for entering international markets. Auto consistently highlighted and reviewed the initial exploration and market research phase; strategic planning stage, capacity building and resource integration stage to enter the international market, expansion and brand building stage, risk management and market presence expansion stage.

Stages, exit strategy, foreign economic activity, international markets

Короткий адрес: https://sciup.org/140305161

IDR: 140305161

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