Indicators, characterized investment attractiveness of organizations

In the conducted research the basic multiplicative characteristics of the organization are considered. The best companies in the retail market (AO «MAGNIT» and X5 Retail Group) were studied for investment attractiveness. For evaluation, multipliers popular in scientific practice were used: price / profit, price / earnings, price book value. Conclusions were made about the economic benefits and the appropriateness of investing resources in the organizations studied.