Polylogue as a communicative principle of modern art

The article is devoted to the study of polylogue as a productive communicative strategy of modern post-conceptual art. At the heart of polylogical behavior are provisions on the reflective position of culture in relation to the dominant image system, previous traditions, retention of value and overcoming positions. In the context of contemporary art, polylogue as a communicative strategy acquires different dimensions and implements the principles of transcategoricality and transmediality.