Political generation dialogue in Russian media

The study discusses the political generation dialogue involving mass media as a way to achieve common goals aimed at finding development paths of state, national ideology, and political values transmission. The concept of ideology is vague. There is a values gap in society; the identity crisis is still typical for the younger generation. The media tries to offer the audience a way of life, values, define new ideals and priorities, effective solutions. However, some ideologies may be formal, while others are utopian. This raises the questions of how not to get lost in a diverse social and cultural space; what the modern society needs; how to properly present and resolve political and social disagreements in media.