Concept of price strategy, characteristic features

The article discusses the concept of "enterprise strategy", "pricing strategy", the stages of the development of pricing strategies, the main goal of pricing strategies. The main problems arising during the development of the pricing strategy were analyzed, the existing types of pricing strategies, shown schematically in the figure, were considered. Particular attention is paid to the study of the purpose, conditions for the application of high pricing strategies, and to give examples of companies using this pricing strategy.