Concept and essence and innovative strategy of the industrial enterprise

An innovative strategy is one of the means to achieve the goals of the enterprise, which differs from other means in its novelty, primarily for this company and, possibly, for the industry, market, and consumers. An innovative strategy is subordinate to the overall strategy of the enterprise. It sets the goals of innovation, the choice of means to achieve them and the sources of attraction of these funds. This article discusses the concept and essence of innovative strategies and an overview of the literature on the conceptual framework