The concept of marketing communications
Автор: Sirotina A.U.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 6-3 (22), 2018 года.
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In this article the author considers the concept of marketing communications. The relations between communication and the process of promotion were studied. The main tools of planned and unplanned communications are also discussed in detail.
Communications, marketing, enterprises, promotion, advertising
Короткий адрес: https://sciup.org/140283625
IDR: 140283625
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