The concept of fashion in sociological knowledge

This article considers the term «fashion» and its change in the writings of different sociologists. Torstein Veblen - considered fashion to be a certain «marker» that separates people into those who work independently and those for whom others work. Georg Zimmel - talked about fashion as an imitation that can «safely» satisfy a person’s need for social support, fashion helps individuals «enter the rut». Herbert Bloomer - pointed to the wrong identification of fashion and clothing, because fashion is present in many aspects of public life. Alexander Hofman - writes about mass participation as an integral feature of social processes of the twentieth century, it was traced in a variety of political, cultural, social and economic processes.