Postmodern and consumption of cultural products

New needs that are formed in society are the cause of social and cultural transformations. Responding to these new needs, society can move to a more advanced development. The article shows that the postmodern world does not trade in goods, but in signs and styles. Postmodern culture is extremely diverse, blurring the boundaries between the mass and the elite. Symbolic qualities of the product are beginning to prevail, including in production and design.