Public opinion resources
Автор: Ivanenko Kristina Aleksandrovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Психологические науки
Статья в выпуске: 4, 2013 года.
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The article analyzes mechanisms and possibilities of the crowdsourcing as an effective tool allowing employing resources of the public opinion. The author considers conditions and scope of its efficiency, studies successful cases of the ‘Genius Crowds’ use for problem solution in various areas, and discusses motivation of the crowdsourcing projects’ participants.
Crowdsourcing, public opinion, social psychology, effective management, mass mind
Короткий адрес: https://sciup.org/14935354
IDR: 14935354
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