Population’s consumer sentiment in the conditions of political changes

The article considers the specific features of consumer sentiments of the region’s inhabitants in the first months of V. Putin’s third presidential term. It analyzes the dynamics of the composite index of consumer sentiment and its constituent indices. The article also presents the comparative characteristics of these indicators in view of the various socio- demographic and income groups of population. It identifies and describes the key factors affecting the changes of consumer sentiment in the region (population’s financial and social well-being, their attitude toward the activities of authorities). The study is based on the data of the public opinion monitoring of the Vologda Oblast’s population.