Consumer preferences of Chelyabinsk in theater sphere

The article describes social survey. The used method is questionnaire survey. Object of study is population of Chelyabinsk city older than 15. Study was made in the autumn of 2014. The sample population is 200 people. The purpose of survey is the identification of the impact of social-demographic characteristics on interests of the audience, the purposes of visiting the theater, frequency of visits to the theatre. According to survey results, visitors of theaters prefer entertainment themes of performance rather than serious themes of performance. Theme of play doesn’t matter for a little part of theater audience. Genre of play is more important for such people. The level of education and gender have the most influence on preference and behavior of audience. But interests in theme of play do not depend on the composition of the family.