Consumer preferences on a regional market of dairy products
Автор: Okunev Denis Viktorovich, Maikova Svetlana Eduardovna, Gvozdetskaya Irina Vyacheslavovna
Журнал: Регионология @regionsar
Рубрика: Экономика региона
Статья в выпуске: 4 (89), 2014 года.
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The paper discusses the features and development trends of the Russian and regional dairy markets. Special attention is given to the ranking of factors that influence the choice of dairy products by regional consumers.
Marketing analysis, dairy industry, market capacity, consumer preference, trends in development of the dairy market, market segments
Короткий адрес: https://sciup.org/147221739
IDR: 147221739
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