Behavioral approach in the development of economic preferences of economic agents

This article defines the tools for regulating economic processes of economic activity agents based on a behavioral approach. The definition and signs of preference of economic agents are proposed, which must be considered in the process of regulating the implementation from the standpoint of the behavioral individuality of its subjects. The types of their reactive and reflexive behavior are determined. It is proved that the liberalization of individual processes creates conditions for the spread of their reflexive regulation, the possibilities of using behaviorism are considered. It is revealed that the liberalization of the development of economic processes to some extent creates conditions for the spread of reflexive regulation in the production and consumer market, which gives reason to consider the possibility of applying certain trends of behaviorism: theories of limited rationality, psychological economics, prospects, paternalism. The formalization of the relationship of the bases for the implementation of the processes of economic agents as the main regulatory body for their economic interaction on the basis of game theory, as well as from the standpoint of the “principal-agent” model is carried out. On this basis, the tools of behavioral analysis of trends in preferences of economic agents are diagnosed based on modeling the ratio of parameters of cost market expectations with actual current and future parameters.