Everyday life and advertising as mutual-generating phenomena of social reality
Автор: Drozdova Alla Vladimirovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Культурология
Статья в выпуске: 8, 2011 года.
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The everyday life is considered as a social phenomenon whose character is symbolic and ambivalent, generating the field of advertising discourse. In its turn the advertising creates the everyday life as reality of what is possible.
Advertising, everyday life, formula texts, social roles, stereotypes, discourse
Короткий адрес: https://sciup.org/14933601
IDR: 14933601
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