Improvement of the efficiency of retail businesses

The article discusses theoretical aspects of sales promotion, which often are neglected by business managers when developing the trade policy of a company, namely, the methods of consumer promotion (including promotion with price, game, gifts and services) and incentives for personnel. Particular attention is also paid to the peculiarities of marketing relationship that must be built with suppliers, dealers, warehouses, logistics sector and franchise companies to ensure the continuity of the store merchandise.