Improving the efficiency of design services and production of goods as a result of the use of artificial intelligence

In the globalized reality, there is a problem of the popularity of traditional culture motifs. The results of the author’s survey show that the Russian consumer finds problems in the design of folk art and craft items and products with their motifs, and is not always sure that such traditional motifs can successfully fit into the environment of a modern home interior. Obviously, this area requires special application of the work of qualified designers, high-quality 3D visualization of both the design objects themselves and the objects in the context of a modern interior environment. Modern authors consider artificial intelligence technologies in a variety of industries, including design. However, the possibilities of connecting such high technologies with traditions, specifically with the folk art and craft industry, have not yet been deeply studied. We believe that artificial intelligence technologies can help free designers from routine tasks, allowing them to delve deeper into the figurative and semantic structure of folk art and crafts, speed up the work process as a whole (without loss in quality), which is very important in the highly competitive conditions of a market economy. In the future, artificial intelligence can be used directly in the production of industrial design items with folk art and craft motifs. Thus, artificial intelligence can become an excellent tool in the field of design services and production, promoting folk motifs among the masses through visual advertising, allowing the creation of high-quality industrial design products with folk art and craft motifs that can fit perfectly into a modern interior.