Improving the competitiveness of companies in global goods and services markets: the case of the fisheries industry

The fisheries industry plays a key role in ensuring food security and sustainable economic development. This article examines the main trends and challenges faced by countries and companies in the global fish market, including Russia. The analysis highlights regional differences, the impact of innovative technologies, environmental standards, and competitive advantages of leading Russian and international companies. Special attention is given to Russia's role in the global fisheries industry, its export potential, and development prospects. The conclusion provides recommendations for strengthening the positions of Russian companies amid global competition.