Improving the competitiveness in restaurant, leisure and entertainment business by using the internet advertising technologies

This article deals with improving the competitiveness in the restaurant, and leisure, and entertainment business by using the technologies of Internet advertising. The characteristics of leisure and entertainment business as well as the competitiveness of enterprises and its features in the contemporary economy is given here, and the importance of the strategy to increase competitiveness on the basis of theoretical and practical studies relating to strategic marketing, economics, innovation management, strategic management, financial management, advertising and other neighboring sciences is substantiated.