Improving the competitiveness of enterprises in modern economic conditions

The article is devoted to the issues of increasing the competitiveness of enterprises in the modern economy. The key factors influencing the ability of companies to successfully compete in the market, such as innovation, improving the quality of products and services, as well as optimizing business processes, are considered. Special attention is paid to the analysis of the impact of globalization processes, digitalization and sustainable environmental standards, which are becoming integral elements of the company's development strategy.