Increasing Labor Productivity in Conditions of Staff Shortage at Enterprises in the Sverdlovsk Region

In the context of the ongoing changes, employers are faced with a persistent shortage of staff. The situation is aggravated by the fact that large industrial enterprises are significantly increasing their production volumes due to a change in production chains, sales channels, and government orders. To ensure them, the business aims to increase labor productivity by using various reserves. At the same time, companies face a number of limitations that prevent them from achieving their goals in this direction. The aim is to study the directions and possibilities of increasing labor productivity at industrial enterprises in the Sverdlovsk region from the positions of heads of enterprises and HR directors, identifying existing limitations and suggesting ways to overcome the difficulties that have arisen. The key research methods were surveys conducted among industrial enterprises of the Sverdlovsk region, as well as among employers and employees of enterprises. The survey of managers showed that in conditions of personnel shortage, the importance of increasing labor productivity increases, the need for an integrated approach to efficiency, including restructuring business models and overall improvement of activities, and not just local changes, but many projects in this area are perceived as costs. The main growth reserves are associated with more efficient use of personnel. It is necessary to eliminate discrepancies between employee motivation and existing incentive systems. The main methods of increasing productivity are training, digitalization, automation and lean manufacturing. The hypothesis has been confirmed that the existing shortage of labor resources and low levels of automation significantly reduce the growth rate of labor productivity at enterprises in the Sverdlovsk region, and it is necessary to implement systemic organizational solutions and innovative approaches that ensure an effective increase in labor productivity in the region.