Pr-activity of state authority of the Russia Federation subject

PR - the activity of the state authority, acts as a form of political communication, which is primarily aimed at the formation of a positive image of the state. As a rule, escorting state authorities of a constituent entity of the Russian Federation, as well as working in the field of informing the public about the adoption of major new laws, is nothing more than PR. It is a multifunctional system for providing, and organizing public relations. The article deals with PR activities of the state authority of the subject of the Russian Federation, basic principles, essence and significance.