PR and advertising activity in marketing
Автор: Shuiqing L
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 8 (8), 2015 года.
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This work is dedicated to defining the role of PR and promotional activities in marketing communications. We are talking about the concepts of conducting marketing activities, which play an important role in marketing communications, providing a significant impact on their effectiveness.
Advertising, marketing, concept, marketing communication
Короткий адрес: https://sciup.org/170179976
IDR: 170179976
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