PR-technologies as a tool of social project management

Основное

Автор: Krutitskaya Elena Vasilevna

Статья в выпуске: 3, 2016 года.

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The article focuses on peculiarities of using PR technologies in the system of social projects management. The main attention is brought to the link between the aim of project designing and the orientation of PR. Some real projects are chosen to demonstrate specificity in selection and use of promotion tools and technics.

Pr-технологии, pr technologies, social projects, promotion tools, target groups, special actions, mass media, beneficiary

Короткий адрес: https://sciup.org/170168324

IDR: 170168324

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