Pragmatics of using quantifier word “all” usage in the language of regional newspapers

The article describes some peculiar functions of the pronoun all in the language of the regional press. The dependence of secondary pragmatic values of the quantifier pronouns on the genre setting, stylistic features, thematic dominants of the text, and the image of an author is shown, their coordination with the degree of subjectivity in presenting information is stated. It was proved that when referring to the pronoun all an author of the text describes the quantitative parameters of the situation or event, and also use them as resources for the generalized assessment and ideological setting formation, as well as the instruments of influence on the interpretative activity of readers. The pragmatic and ideological components in the content of such statements prevail over their informative ones. The intention to manipulate readers’ opinions turns out to be more important than preserving such qualities as exactness, relevance, logical representation. The studies of the most regular and frequent structures and combinations with the pronoun all in the language of the analyzed newspapers revealed the following: on the basis of meanings ‘inclusiveness’ and ‘generality’ the secondary meanings of universality, normativity, verity, commitment, axiological values are being constructed, communication strategies and tactics of generalization, exaggeration, praise, persuasion, identification are implemented, significant intra-textual links are organized.