The practice of using digital technologies in the promotion of restaurant services in modern conditions

Despite the consequences of the coronavirus pandemic and the conditions of a difficult geopolitical situation, according to experts, the restaurant industry will develop. Restaurants can increase the popularity of their brands and increase their sales. To achieve key business goals, it is necessary to keep up with the latest trends and be able to quickly adapt your promotion strategies in accordance with changes. The last three years have shown that it is possible to stay and succeed in your market only if you quickly restructure your business in accordance with the new reality, and therefore the role of promoting restaurant services in this process is relevant.