The practice of using film communications in modern advertising and PR

This article examines the main problems and prospects for the development of the film industry with the help of various communication advertising tools. The role of advertising in the promotion of films is becoming increasingly important, and the cost of advertising audiovisual products is growing every year. The practice of using film communications in modern advertising and PR has been sufficiently studied, but in the modern world, new ideas are regularly born, the electronic technology industry is developing, fashion and trends are changing, and as a result, the ways of communication between consumers are changing.