The practice of using advertising integrations in cinema

In modern times, it is difficult in the film industry to do without advertising integrations. The question of the appropriateness, quality and legislative framework of such an instrument has been raised for a long time. There are many examples where native advertising in movies or TV shows allowed a brand to increase sales of a product or service, improve consumer attitudes, and even set a new fashion. However, there are also inefficient examples that do not meet expectations due to a number of different reasons, such as inappropriate and poor-quality use of product placement.