Practices of organization and commercialization of scientific research in universities

The organization and commercialization of scientific research at universities is increasingly on the federal agenda. The development of university science and its connection with a wide range of participants is an urgent task in the context of the formation of a new convergent organizational mechanism. The aim of the study is to analyze the existing university cases, ways and methods of commercialization of scientific research based on modern trends, examples of world and domestic practices. As a result, ways are proposed to attract investment in scientific projects and their description, recommendations for patenting and implementing the invention, marketing tools for promoting the product of scientific activity. As a method of commercialization, the article considers the preparation of additional education courses, which, after preparation, can be implemented on a commercial basis. The article discusses the main directions for the implementation of funds obtained from the commercialization of scientific activities. Additionally, the text of the article provides the use of non-financial assets of a scientific organization or institute as a potential means of making a profit. Research monetization methods are proposed for scientists working outside of scientific institutions. The results of the work give an understanding of the need to strengthen project work at universities, an understanding of the modern needs of university science, the idea is presented of the need to develop and promote a culture of “consumption” of the results of scientific activity at the university, following the example of successful business companies.