Legal regulation of deepfake technologies in Asian countries and its signifi cance for owners of websites (site pages) on the Internet: Ways to improve Russian legislation

The article addresses the topical issues of the legal regulation of deepfake technologies. The relevance of the research is due to the rapid development of artificial intelligence technologies, in particular deepfakes, which pose serious challenges to the modern legal system and public safety. The purpose of the study is a comparative analysis of legal approaches to regulating these technologies in foreign countries and develop scientifically sound proposals for improving Russian legislation. In the course of the study, a comparative legal method was used, which made it possible to identify the features of national regulatory models, a formal legal analysis of regulations, as well as a systematic approach to assessing the effectiveness of legal mechanisms. As a result, it was found that the most effective models are those that combine preventive measures (mandatory labeling of content, verification procedures) with a balance between the need for regulation and stimulating technological development. The scientifi c novelty of the study is the development of a classification of legal approaches to regulating deepfake technologies and the formulation of specific recommendations for improving Russian legislation, including the introduction of mechanisms for the prompt removal of illegal content. The practical significance of the work consists in the possibility of using its results by legislative bodies in the development of regulations, law enforcement agencies in law enforcement activities, as well as technology companies in the creation of self-regulation systems.