The legal regime of athletes personal data and the ethics of digital technologies

Aim. The paper aims to reveal the features of athletes’ personal data protection when it comes to their usage and analysis as part of big data through the prism of proportionality, validity and feasibility, as well as to identify challenges in legal regulation of athletes’ personal data. Materials and methods. Comparative jurisprudence was applied for the analysis of foreign and Russian legislation regulating the requirements for legal protection of athletes’ personal data. The method of system analysis, analysis and synthesis was also applied. The analysis of both Russian and foreign legal acts of different levels on legal protection of athletes’ personal data was performed. Russian and foreign doctrinal sources on the use and analysis of athletes’ personal data as part of big data were studied. Results. The features of athletes’ personal data protection in terms of their use and analysis as part of big data were revealed. The tasks faced by lawmakers in regulating the legal regime of athletes’ personal data were identified. Conclusion. The legal regime of athletes’ personal data protection should combine norms on personal data protection, medical secrecy and the use of publicly available data obtained during public events, as well as meet the requirements of proportionality, validity and feasibility and comply with the standards and principles of digital ethics.