Legal mechanisms (means) of countering unfair competition

The main subject of the article is unfair competition, which threatens not only bona fide business entities, but also their work in general, which undermines their business activity, reduces the quality of goods, works and services on the market. This phenomenon remains a problem for most economic actors. Actions leading to reputational and financial damage are always oriented against a certain competitor. The consequences of violations of generally accepted rules and norms of doing business are reflected in a particular commodity market, but do not achieve the main goal of removing the issue of competitive struggle from the agenda. Despite the active activity of the Federal Antimonopoly Service, unfair competition remains a common problem. The article considers the problem of counteracting unfair competition; the concept, types and peculiarities of this phenomenon are represented; the main civil law mechanisms (means) of its counteraction are described. As a result of the conducted research, several practically significant conclusions are formulated, focused on leveling the manifestations of unfair competition in the competitive environment of entrepreneurship in the Russian Federation.