Precedent phenomena in editions of gender-oriented press

Various journals occupy a huge niche in the modern Russian mass media market. Struggling for the reader publishers come to the conclusion that the printed production has to be wrapped up attractively to persuade the prospective buyer to purchase these goods. This aim is achieved both by the look and the contents of a glamour magazine as well as focusing attention upon linguistic clichiis and speech forms of consumers. The author considers the specific use of precedent phenomena of glamour editions.