Advantages of using gamification in tourism

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In this article, the use of gamification is examined as a new and underexplored aspect of the modern tourism industry. The concept of gamification is defined and its principles are explored. The advantages of gamification are highlighted, including brand recognition enhancement, engagement, loyalty, and entertainment. The importance of adapting gamification to specific locations and visitors is emphasized, along with the role of analyzing tourist behavior in destination management.

Tourism, tourist, gamification, game, tourism destination, tourism industry

Короткий адрес: https://sciup.org/170200422

IDR: 170200422   |   DOI: 10.24412/2500-1000-2023-9-2-180-182

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