Presupposition in the title of an advertising text
Автор: Chudinov Anatoly P., Zavershinskaya Irina K.
Журнал: Вестник Южно-Уральского государственного университета. Серия: Лингвистика @vestnik-susu-linguistics
Рубрика: Когнитивная лингвистика
Статья в выпуске: 1 (177), 2010 года.
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The paper deals with the role of presupposition in the title of an advertising text. It studies a range of cases and concludes that a title with presupposition in it appears to be an effective means of motivation to read the text.
Presupposition, strategic, advertising, tourism, motivation, copywriter
Короткий адрес: https://sciup.org/147153707
IDR: 147153707
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