Reasons for YouTube popularity from a general knowledge point

Modern youth is socialized in the conditions of an informational, global society. In this regard, in order to study this social group, the attention of researchers should be directed to consideration of new conditions of society, within the framework of which the formation of new generations, their development takes place. One of the phenomena of modern society that affects the behavior of young people is the YouTube platform. This site is one of the most visited sites in the world. This paper presents an analysis of the reasons for the popularity of this platform.