The psychological techniques of mass media influence on the TV audience through a news release

The article analyzes the psychological techniques of mass media influence on audience through a news release. In our view, the task of the journalist is not just to make an easy and interesting way to convey information to the viewer and to the filing of this news was such that the story remained in his memory, and he wanted to share the new knowledge with other people. On the perception of the news, we believe, is affected by the level of education of audience, its knowledge in this area, age and even gender. The paper also notes that under the influence of modern media, of course, are the motives and needs of the audience. And the main purpose of the lead is the dialog interaction between the addresser - addressee. Today, in conditions of a rigid competition between the various media, the emotional side of perception of the information by the addressee became the main and decisive. In this regard, we highlight the main functions of the image leading that can be used by an experienced journalist in the process of preparing a program together or separately. In this work we analyzed the information-analytical program "Vesti" on TV channel "Russia" with the participation of Dmitry Kiselyov and Sergei Brilev, "Today" on "NTV" with Irada Zeynalova on the subject of the psychological impact on the audience. Considered the impact on the sender of sports news related to the events of December 2017, and in particular with the suspension from the Olympics in the Republic of Korea, the Russian athletes. And came to the conclusion that if the news is non-standard and resonant tone and is related to the personal interests of the audience, the audience remembers her in the first place.