The use of personnel marketing tools in the personnel policy of the organization

Автор: Bugaeva M.V., Sidorova D.V.

Журнал: Теория и практика современной науки @modern-j

Рубрика: Основной раздел

Статья в выпуске: 9 (99), 2023 года.

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The article discusses the features of the use of personnel marketing tools. The formation of an HR brand allows you to retain and attract qualified specialists, create a favorable atmosphere in the team and increase job satisfaction. Personnel marketing includes internal and external marketing.

Hr-бренд

Короткий адрес: https://sciup.org/140301396

IDR: 140301396

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