Application of artificial intelligence in marketing
Автор: Bronnikov M.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 6-1 (97), 2022 года.
Бесплатный доступ
Artificial intelligence creates automatic decision-making procedures based on knowledge of human behavior. In the traditional marketing complex "4P" artificial intelligence radically changes the content. A key area of application of artificial intelligence in marketing can be considered the use of digital assistants.
Artificial intelligence, consumer behavior models, information technology, marketing, sales, economics, machine learning
Короткий адрес: https://sciup.org/140298918
IDR: 140298918
Статья научная
