The use of artificial intelligence in marketing: opportunities and limitations

The article examines the key aspects of the introduction and impact of artificial intelligence on marketing strategies in modern business. The author defines the role of artificial intelligence technologies in society and emphasizes the importance of their use in marketing, reveals the main areas of application, including data analytics, content personalization and automation of marketing campaigns. In the context of rapid technological development and a dynamic business environment, businesses must take into account key trends, opportunities and limitations in the use of artificial intelligence in their marketing strategies