Application of marketing innovations by Russian enterprises in development of the innovative industry

The article is devoted to the development of the innovative industry in Russia through the use of innovation marketing by entrepreneurs. When implementing innovation activities, it is necessary to take into account the specifics of the market and product, and on this basis to formulate a specialized marketing policy. Using the theory of marketing innovations, even in the early stages of the innovation process, you can significantly reduce future risks and solve the problem of acceptance of innovation by consumers.