Application of mathematical methods in advertising

Mathematics is the language that data speaks. In the era of information technology, understanding and analyzing large amounts of information has become key for various fields, especially in advertising. The application of mathematical methods in the advertising industry allows companies to optimize their advertising campaigns, deepen understanding of consumer behavior and, ultimately, increase return on investment. Data-driven analytics, modeling, and forecasting have become an integral part of modern advertising strategy. In this article, we explore how mathematical methods are transforming the advertising industry. From statistical analysis to machine learning, each tool plays a role in creating effective advertising messages that reach the right audience at the optimal time.