The application of SWOT analysis to inform management decisions
Автор: Osipova I.A.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 5-2 (51), 2019 года.
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The article investigates the features of the application of SWOT-analysis methods in the framework of management decisions. The influence of strategic decisions on the management of the organization and the construction of its strategy is considered. The "classical" model of SWOT analysis is studied, the basic requirements for this analysis are analyzed, and a different approach to the considered technique - anti SWOT analysis is presented.
Swot-анализ, strategic decision, swot analysis, strategy, model, methodology, factors
Короткий адрес: https://sciup.org/170189931
IDR: 170189931 | DOI: 10.24411/2411-0450-2019-10650
