The relationships optimization methodology application with exchanged economic interests of market subjects: the case of the television industry

This article presents the results of the analysis of market demand and supply inthe trade market of broadcasting services in Russia. Developed by the author optimization methodology of economic relations of market exchange is applied, which subject to harmonize the economic interests of market players. Features of the evaluation of supply and demand in the television market are revealed. The paper gives practical guidelines for determining harmonious (optimal) market state of the broadcasting industry illustrated by the TV viewing monitoring data during the 1st quarter of 2016. Also it identifies the optimum parameters of the television market and shortage of television content that is in demand of audience.